Lead scoring

Lead scoring

Every lead from Attio with its ICP fit and lead score, and the marketing activity behind it. Use it to see which channels bring companies Wave can actually win.

Leads created9.7%
1,234
Average lead score1.5%
66.9
ICP fit A or B0.3%
64.8%
Sales-ready leads43.4%
142

Lead quality by channel

ICP mix, average score and QL rate, credited with first click + self-reported

A · Ideal fitB · Strong fitC · Partial fitD · Poor fit
ChannelICP tier mixScoreQL rate
7248.8%
7135.4%
7142.1%
7044.4%
6841.1%
6636.7%
6540.7%
6531.7%
6435.9%
5914.6%
5512.2%
Score distribution
Leads created in this period by lead score band

All leads

1,234 of 1,234 leads created in this period. Select one to see its journey and score.

StageFirst touchSelf-reportedCredited to
99
MO

Monarchgrid Robotics

Hannah Rossi · Founder & CEO

AICP98

20

Series A

Contract sent

£9,000

AI Search

“Asked Claude for embedded engineering teams in the UK”

AI Search
25 Aug
99
TA

Tandembridge Health

Jonas Murphy · VP Engineering

AICP99

120

Series B

Contract sent

£17k

Google Ads
—
Google Ads
14 Aug
96
ME

Meridianline Systems

Felix Walker · Head of Engineering

AICP95

44

Seed

Lead
Google Ads
—
Google Ads
24 Aug
96
NO

Northwind Games

Omar Clarke · Director of Technology

AICP94

2,921

PE-backed

Qualified
Direct

“A friend recommended you”

Referral & WOM
7 Aug
96
SA

Sablepath Analytics

Kwame Jones · VP Engineering

AICP94

73

Series A

Contract sent

£13k

AI Search
—
AI Search
13 Jul
95
PU

Pulsepoint Logistics

Amelia Patel · CTO & Co-founder

AICP94

16

Seed

Qualified
LinkedIn Ads

“Can't remember”

LinkedIn Ads
22 Aug
95
CO

Copperworks Analytics

Marco Nakamura · Founder & CEO

AICP94

40

Series A

Contract sent

£11.5k

LinkedIn Ads

“Search engine”

LinkedIn Ads
20 Aug
94
EM

Emberly

Arjun Fischer · CTO & Co-founder

AICP95

39

Series A

Contract sent

£13k

Email

“Your hiring newsletter”

Email
13 Aug
94
MO

Monarchloop Studio

Harry Taylor · CTO & Co-founder

AICP95

36

Series A

Qualified
Organic Search

“Online”

Organic Search
10 Jul
93
OR

Orbitbase Studio

Harry Wilson · Director of Technology

AICP99

2,042

Public

Contract sent

£333k

Referral & WOM
—
Referral & WOM
16 Sep
93
PA

Parallaxic Health

Sakura O'Connor · CTO

AICP99

2,907

Public

Qualified
Referral & WOM

“Word of mouth”

Referral & WOM
28 Aug
93
FA

Fathomnest Studio

Ruth Wright · Head of Engineering

AICP99

23

Series A

Lead
AI Search

“Can't remember”

AI Search
27 Aug
92
RI

Rivetio Health

Olivia Green · Founder & CEO

AICP99

42

Series A

Lead
Direct

“claude ai”

AI Search
30 Sep
92
FE

Ferrobase Energy

Leo Okafor · VP Engineering

AICP98

16

Series A

Lead
AI Search

“ChatGPT recommended you”

AI Search
13 Sep
92
VE

Vectorline Capital

Zara Walker · VP Engineering

AICP99

47

Seed

Qualified
AI Search

“Claude suggested Wave Group”

AI Search
2 Sep
92
AR

Arbornest Cloud

Harry Nakamura · CTO & Co-founder

AICP90

26

Series A

Qualified
Organic Search

“Searched online”

Organic Search
18 Aug
92
JU

Juniperbase Pay

Theo de Vries · CTO & Co-founder

AICP94

30

Series A

Lead
Google Ads

“Online”

Google Ads
6 Aug
92
EM

Emberio AI

James Novak · VP Engineering

AICP90

1,584

Public

Contract sent

£417k

Direct

“Colleague at Yieldify recommended”

Referral & WOM
20 Jul
91
OR

Orbitline Analytics

Harry Clarke · Engineering Manager

AICP87

39

Bootstrapped

Lead
Google Ads

“billboard near Liverpool St”

Offline Marketing
1 Oct
91
MO

Mosaicline Systems

Elena Davies · VP Engineering

AICP99

805

PE-backed

Qualified
Google Ads

“billboard near Liverpool St”

Offline Marketing
28 Sep
1–20 of 1,234
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