Campaigns
Campaigns
Every campaign's spend and its contribution to leads, qualified leads and contracts, credited with first click + self-reported.
37 campaigns
Campaigns marked self-reported have no click: they come from “How did you hear about us?” answers.
ABM · CTOs at Series B–D scale-ups LinkedIn AdsWave Works | £41,436 | 2221.4% | 1330% | 350% | £1,883 | £3,187 | £13,812 | 59.1% | £680k |
Lead Gen Form · Elite shortlist in 48h LinkedIn AdsWave Talent | £34,038 | 515.6% | 2513.6% | 1157.1% | £667 | £1,362 | £3,094 | 49% | £206k |
Billboards · Shoreditch & Silicon Roundabout Offline Marketing | £29,923 | 44 | 17 | 4 | £680 | £1,760 | £7,481 | 38.6% | £49.5k |
Search · Tech recruitment agency UK Google AdsWave Talent | £25,495 | 587.9% | 3011.8% | 18125% | £440 | £850 | £1,416 | 51.7% | £705k |
Conversation Ads · Meet Mindy LinkedIn AdsWave Mind | £24,870 | 3913.3% | 1327.8% | 740% | £638 | £1,913 | £3,553 | 33.3% | £405k |
Search · Hire software engineers Google AdsWave Mind | £22,255 | 4912.5% | 1444% | 277.8% | £454 | £1,590 | £11,127 | 28.6% | £45k |
Thought Leadership · AI transformation LinkedIn AdsWave Works | £20,985 | 1318.8% | 712.5% | 2100% | £1,614 | £2,998 | £10,493 | 53.8% | £21.5k |
Search · Staff augmentation & IT consultancy Google AdsWave Works | £20,118 | 37105.6% | 14100% | 6200% | £544 | £1,437 | £3,353 | 37.8% | £738k |
Retargeting · Website visitors 90d LinkedIn Ads | £15,266 | 3018.9% | 165.9% | 516.7% | £509 | £954 | £3,053 | 53.3% | £476k |
Prospecting · Founders lookalike Meta AdsWave Mind | £15,188 | 238% | 5150% | 10% | £660 | £3,038 | £15,188 | 21.7% | £13.5k |
Tube · Old Street & Bank stations Offline Marketing | £15,008 | 1668% | 875% | 838.5% | £938 | £1,876 | £1,876 | 50% | £422k |
Event · CTO Craft Con Offline Marketing | £14,889 | 5 | 0 | 0 | £2,978 | — | — | 0% | — |
PMax · Wave Mind demo Google AdsWave Mind | £13,641 | 1546.4% | 340% | 0100% | £909 | £4,547 | — | 20% | — |
Retargeting · Case study carousel Meta AdsWave Talent | £8,058 | 1537.5% | 0100% | 0 | £537 | — | — | 0% | — |
Brand · Wave Group Google Ads | £7,840 | 7018.6% | 287.7% | 100% | £112 | £280 | £784 | 40% | £902k |
r/startups · Founding engineers Reddit AdsWave Mind | £7,610 | 1710.5% | 433.3% | 1 | £448 | £1,902 | £7,610 | 23.5% | £273k |
r/ExperiencedDevs · Platform & SRE Reddit AdsWave Talent | £6,342 | 2364.3% | 3 | 0 | £276 | £2,114 | — | 13% | — |
Gemini AI Search | — | 2538.9% | 17112.5% | 8166.7% | — | — | — | 68% | £615k |
Organic · Non-brand (Bing) Organic Search | — | 820% | 40% | 2100% | — | — | — | 50% | £36k |
Word of mouth · self-reported Referral & WOMself-reported | — | 9444.6% | 4925.6% | 180% | — | — | — | 52.1% | £2m |
Organic · Non-brand (Google) Organic Search | — | 10017.6% | 2920.8% | 730% | — | — | — | 29% | £625k |
Perplexity AI Search | — | 4073.9% | 930.8% | 516.7% | — | — | — | 22.5% | £86.5k |
X · Company posts Organic Social | — | 1110% | 4100% | 1 | — | — | — | 36.4% | £307k |
LinkedIn · Founder & company posts Organic Social | — | 812.5% | 323.2% | 1362.5% | — | — | — | 39.5% | £805k |
ChatGPT AI Search | — | 9842% | 5047.1% | 1754.5% | — | — | — | 51% | £985k |
Clutch.co profile Referral & WOM | — | 1220% | 70% | 20% | — | — | — | 58.3% | £22k |
(direct) / (none) Direct | — | 9130% | 3985.7% | 1122.2% | — | — | — | 42.9% | £779k |
Google reviews (1,000+ ★5.0) Referral & WOM | — | 910% | 433.3% | 166.7% | — | — | — | 44.4% | £16k |
Meta · self-reported (no campaign) Meta Adsself-reported | — | 340% | 0100% | 0 | — | — | — | 0% | — |
Claude AI Search | — | 5360.6% | 2742.1% | 1066.7% | — | — | — | 50.9% | £307k |
Organic · Branded queries Organic Search | — | 185.9% | 1025% | 4100% | — | — | — | 55.6% | £88k |
Newsletter · Hiring Insights Email | — | 316.1% | 137.1% | 60% | — | — | — | 41.9% | £86.5k |
LinkedIn · self-reported (no campaign) LinkedIn Adsself-reported | — | 1344.4% | 433.3% | 150% | — | — | — | 30.8% | £25k |
Partner & investor referrals Referral & WOM | — | 1220% | 625% | 3200% | — | — | — | 50% | £355k |
Outbound sequences Email | — | 730% | 40% | 0100% | — | — | — | 57.1% | — |
Reddit · self-reported (no campaign) Reddit Adsself-reported | — | 10% | 0 | 0 | — | — | — | 0% | — |
Event · London Tech Week Offline Marketing | — | 0100% | 0100% | 2100% | — | — | — | — | £32.5k |
| Total | £322,962 | 1,234 | 508 | 189 | £262 | £636 | £1,709 | 41.2% | £12.1m |