Overview
Marketing performance
Which channels and campaigns turn into leads, qualified leads and contracts.
Created in Attio from forms, demo bookings and inbound email
Passed discovery: ICP fit, budget and an active hiring need
Terms of business or SOW sent for signature
Channel performance
Click a channel to see its campaigns. Changes compare with the previous period.
LinkedIn Ads | £136,596 | 16811.1% | 783.7% | 2926.1% | £813 | £1,751 | £4,710 | 46.4% | £1.8m |
Google Ads | £89,349 | 2292.2% | 898.2% | 3616.1% | £390 | £1,004 | £2,482 | 38.9% | £2.4m |
Offline Marketing Custom channel | £59,819 | 654.8% | 2534.2% | 140% | £920 | £2,393 | £4,273 | 38.5% | £504k |
Meta Ads | £23,246 | 4124.1% | 516.7% | 10% | £567 | £4,649 | £23,246 | 12.2% | £13.5k |
Reddit Ads | £13,952 | 4120.6% | 7133.3% | 1 | £340 | £1,993 | £13,952 | 17.1% | £273k |
AI Search Custom channel | — | 21651% | 10339.2% | 4053.8% | — | — | — | 47.7% | £2m |
Organic Search | — | 12612.5% | 4319.4% | 130% | — | — | — | 34.1% | £749k |
Organic Social | — | 923.4% | 369.1% | 1475% | — | — | — | 39.1% | £1.1m |
Referral & WOM | — | 12721% | 6610% | 240% | — | — | — | 52% | £2.4m |
Email | — | 3811.6% | 175.6% | 614.3% | — | — | — | 44.7% | £86.5k |
Direct | — | 9130% | 3985.7% | 1122.2% | — | — | — | 42.9% | £779k |
| Total | £322,962 | 1,234 | 508 | 189 | £262 | £636 | £1,709 | 41.2% | £12.1m |
AI Search sends the most contracts
40 contracts and £2m of pipeline in this period.
Google Ads has the lowest cost per QL
£1,004 per qualified lead across 89 QLs.
AI search is a real source of demand
216 leads and 40 contracts at zero media cost. ChatGPT and Claude lead.
Offline earns its budget once people tell us
25 QLs at £2,393 each, credited from “How did you hear about us?” answers.
Total conversions match in both models; only the credit moves.